Segment Mapping for Adobe Analytics - Segment Documentation (2023)

This page explains in detail how to configure your Adobe Analytics segment target settings to customize how your segment views are formatted when sent to Adobe Analytics.

Segment uses a user action data model that uses different types of calls to track the various activities of a user on a website or app. Adobe Analytics uses page views as the basic unit of activity and specific data variables such as "props", eVars, lVars, and hVars to add detail for further analysis. The Adobe Analytics target configuration in the Segment app allows you to create mappings between properties in your segment calls and Adobe's expected format.

Above: Mobile implementations use theADBMobileConfig.jsonto store settings that you would otherwise enter into the Adobe Analytics target settings in the Segment app. This file contains the report suite ID, timestamp option, secure tracking server URL, tracking server URL, and the "Use secure URL for server-side configuration" setting. Watch theAdobe Analytics Mobile Documentation SegmentLearn more.

Implementation of success events.

You can choose whether to use themautomatic mapping of ecommerce specificationswhen you start sending success events to Adobe, which means you don't need to set up mappings in Segment and Adobe. If you need event support beyond thatE-Commerce Standard SpecificationFor example, to support more or different types of events, you can implement custom events.track eventsopage views.

Using Standard Ecommerce Spec Events

The Adobe Analytics goal works automatically with the default value of SegmenteCommerce Specification. The segment automatically maps the following events to Adobe Analytics events when using a device mode ("bundled") target for iOS, Android, Analytics.js, or when using disaggregated events from alibraryserver.

Segment event name Adobe Analytics event name
product seen
list of viewed products
added product add
removed product scEntfarren
seen cart scVer
payment started to check
order completed kaufen
open cart open

The segment sends the eCommerce event data to Adobe in the same way that a standard tracking event would send it. These e-commerce events are automatically attributed and sent to Adobe Analytics along with the product description data. If you implement segment events using the eCommerce specification and naming conventions, do soNOyou need to create a mapping in your segment's Adobe target configuration. you just have to matchevent namesif you want to set it as a value of oneVar. To know more about the configurationeVarsverthe section below on setting conversion variables in your goal settings.

Ecommerce properties likenumber of orderYproductsthey are also sent automatically. However, if you use other custom properties and want to send them to AdobeeVar,support,hVar, owasThe variable, youAgainYou must map these as properties in your segment target settings in Adobe Analytics.

Example with segment e-commerce specification

given sampleorder completedThe segment event below shows the original track event that is mapped to the Adobe event on the right tab.

JavaScript Trace Event Payload

JSON configuration

Outgoing server-side XML payload

Analyst.lane('order completed', { number of order: '50314b8e9bcf000000000000', total: 30.00, revenue: 25.00, Shipment: 3.00, Tax: 2.00, Discount: 2,50, Coupon: 'hasbros', Split: 'American dollar', products: [ { ID: '507f1f77bcf86cd799439011', art not: '45790-32', Name: 'Monopoly: 3rd Edition', Preis: 19, Crew: 1, Category: 'games' }, { ID: '505bd76785ebb509fc183733', art not: '46493-32', Name: 'go to the professional', Preis: 99, Crew: 2, Category: 'electronic' } ]});
{ "reportSuiteId":"segment test report set", "monitorUrlServer":"", "trackingServerSecureUrl":"", "use secure server url":INCORRECT, "time stamp option":"Disabled People", "enable tracking page name":TRUE, "Product Identifier":"Name", "disableVisitorId":INCORRECT, "preferVisitorId":INCORRECT, "sendBothTimestampVisitorId":INCORRECT, "Events":[ ], "custom delimiter":{ }, "RemoveFallbackVisitorId":INCORRECT, "use legacy link name":TRUE}
<request> <scXmlVer>1.0</scXmlVer> <ReportSuiteID>segment reporting suite</reportSuiteID> <TrackingServerUrl></trackingServerUrl> <visitor ID>Benutzer Identification</visitor ID> <page name>none</page name> <page URL></pageURL> <IP address></IP address> <currency code>American dollar</currencyCode> <context data> <totals>30</totals> <Transaktions-ID>50314b8e9bcf000000000000</transaktions-ID> <purchase ID>50314b8e9bcf000000000000</purchase ID> <income>25</income> <Send>3</shipping> <tax>2</tax> <Discount>2.5</discount> <vale>hasbros</Coupon> <currency>American dollar</currency> <a> <Action>order completed</Action> <day time>0</TimeDay> <business day>3</day of the week> </a> </contextData> <link type>o</link type> <Link URL></enlaceURL> <Link Name>Link Name -</link name> <Events>kaufen</Events> <Products>Games;Monopoly: 3rd Edition;1;19.00;Electronics;Go Pro;2;198.00</Products></request>

If you use Segment's Analytics.js device mode integration, Segment does the following:

  1. prayerswindow productswith the product description string.

    The product description is a semicolon-delimited string per product, additionally separated by commas if you have multiple products. The string format is per product.[Category];[Name];[Quantity];[Total]. The total is calculated by multiplying the price and quantity of each product.

    (Video) Sequential Segmentation in Adobe Analytics

    use: You can choose whether to assign theName,art not, oIDfor each item in theproductsRow. Alternatively, you can also submit product descriptions[Category];[SKU];[Quantity];[Total]. To set this option, go to your Adobe Analytics settings under Segment, find advanced options and select mappingProduct Identifier. HeNameis the default identifier.

    For the example above, the segment would be setwindow productsA'Games;Monopoly: 3rd Edition;1;19,Electronics;Go Pro;2;198'.

    The default fallback value forCrewEs1, and toPreisEs0.

    Important: Do not use this option if there are items on theproductsArrays have property values ​​that contain commas or semicolons. Adobe Analytics uses these characters as delimiters.

  2. Update common variables likeCanal,campaign,Condition,zipper, YName of the page. These values ​​are set if they exist at the property level, your existing Adobe Analytics variables are already attachedwindowsobject of the page).

  3. prayerswindow.s.eventswith the proper Adobe Analytics naming convention. The example above would set this as'kaufen'.

  4. Check if the event name is assigned aseVarand if so it depends on thatwindows.

  5. Checks if other top-level properties (not the element-level custom properties inproductsarray) have been assigned to a custom variable in the segment configuration, for exampleeVar,support, YhVar. If so, put them in thewindows.

  6. prayerswindow.s.purchaseIDYwindow.s.transactionIDAs thenumber of order, which would be for the previous example'50314b8e9bcf000000000000'.Please note this is only fororder completedevents.

    However, the segment checks theProperties.Currency-Property to see if you spent any currency in your event. If you haven't, the defaultcurrency codeis configured for side loadAmerican dollar.

    Important: collecttransaction ID, make sure to enable the transaction ID storage setting in yourAdobe Report Suite!

  7. set thetime stampandwindow.s.timestampand youtimestamp option(in Adobe settings under Segment) is setTimestamp enabledoTimestamp Optional.

  8. prayerswindow.s.linkTrackEventsto the Adobe Analytics event name. In the example above, this iskaufen.

  9. prayersventana.s.linkTrackVarsThis is a string of keys that Adobe Analytics reads fromwindowsobject when you submit the request. For the example above, the value oflinkTrackVarswould be hired as"Page Name, Events, Products, Purchase ID, Transaction ID, Timestamp".

  10. Finally, send the, 'or', 'order complete');.

Creating custom trace events

You can send custom trace events to Adobe to create events that are not in the standard eCommerce specification. Segment strongly recommends that you create a tracking plan for both Segment and Adobe Analytics events.BeforeYou submit any event or property to Adobe. Once you have created your monitoring plan, you can use the listeventsto configure a mapping in the segment target configuration UI.

When configuring the mapping, the tracking event list must be defined in both Adobe Analytics and the segment target configuration UI, including the properties to be sent as custom data variables.

that means yourhas toMap each event and property to a corresponding Adobe AnalyticsFall,support, oeVar.

The following image shows an example of how you can assign an event and the corresponding custom variables in the segment target configuration UI:

Segment Mapping for Adobe Analytics - Segment Documentation (1)

Segment Mapping for Adobe Analytics - Segment Documentation (2)

Segment Mapping for Adobe Analytics - Segment Documentation (3)

Use the example configuration in the image above when running the following sample trace call:

Analyst.lane('watched video', { The plan: 'libre', video name: 'the uptrend'});

Here's what happens with this event, which is sent by the browser using Segment's Analytics.js library or other device mode integration:

  1. The first segment checks if the event name,'Video viewed', is assigned in your segment settings for Adobe Analytics. If you haven't configured a mapping for this event name, Segment does nothing and cancels the call. If a mapping is configured, a segment is establishedwindow.s.linkTrackEventsYwindow.s.eventsin this example to the name of the corresponding Adobe Analytics event as specified in the mapping'Event 1'.

  2. Next, when configuring fortimestamp optionanyTimestamp enabledoTimestamp Optional, the segment maps thetime stampAwindow.s.timestamp.

  3. If the properties in the event map or in thewindowsObject updates segment common variables likeCanal,campaign,Condition,zipperwith the track callout values.

  4. Next, Segment checks if the segment event name,watched videois assigned to aeVar. WhyEsAs shown in the example above, the segment setsventana.s.eVar3and'Video viewed'.

  5. The segment checks if other properties are assigned to asupport,eVar, ohVar. For the above exampleventana.s.prop1is set as'frei'Yventana.s.eVar4is set as'The uptrend'.

    (Video) Segment containers in Adobe Analytics

  6. Then try to set the segmentwindow.s.pagenameto one of the following values ​​in order of priority:

  • Properties.PageName(for backward compatibility reasons)
  • Options.Page Name(if you already havewindow.s.pagenamedefined on the website)
  • is automatically tracked by Analytics.js and always has a value) if you don't set anotherName of the pageassignments,window.s.pagenameis set to the value of<Title>Label on the page where the.Lane()The call was picked up.
  1. Segment then creates a joined comma delimited string of variable keys to sendventana.s.linkTrackVars. This tells Adobe Analytics which properties in thewindowsObject to send with this event. In the example above, the string would be'eVar3,events,pagename,timestamp,eVar3,Prop1'.

  2. Finally, Segment uses Adobe Analytics to remove the, 'o', 'Angesehenes Video')

use:TRUEsets a500msDelay to give your browser time to clear the event. It also tells Adobe that this event is more than just ahrefShortcut. He'Ö'representa'Others', in contrast with'D'for'Discharge'Y'mi'for'Exit links'. The last parameter is the name of the link as it appears in Adobe Analytics reports.

Create page views

By default, the segment snippet contains an empty page view. Pageviews are more like Adobe's native tracking methodology and don't require as extensive a mapping process.

if you make onepage of bookCall the following, which Segment does from the browser when using Segment's Analytics.js or other device-mode integration:

  1. Set Adobe ownershipwindow.s.pagenameFor himNameof the page viewed. A segment by default.bookpage()call sets this property asnot definedsince no parameters are passed, but if you use'Home'), sets of segmentswindow.s.pagenameA'Heim'.

    use: If you miss aName, Adobe Analytics uses theURLas the default page name.

  2. Set Adobe ownershipwindow.s.eventsFor himNameof<Name>)Financial support.

  3. Checks if the pageview is associated with aBenutzer Identificationfrom a previous one.identify()Financial support. If so, the segment sets theBenutzer Identificationandventana.s.visitorID.

IMPORTANT: Adobe Analytics does not support setting the Visitor ID when sending a time-stamped call. Therefore, Segment first checks if yourtimestamp optionEsDisabled person YexistenceBenutzer Identificationexists in the event and only then is it setventana.s.visitorID.

  1. Checks some general properties and sets them in thewindowsObject:

    • Canal
    • campaign
    • Condition
    • zipper

    The segment first uses theCharacteristicsYou sent me.bookpage()Financial support. An example page call to set the above four properties would be: of book({ Canal: 'laptops', campaign: '0813', Condition: 'Rhode Island', zipper: '02818'});

    Forcampaign, the segment uses thesegment specificationand checksContext.Campaign.Nombrefirst before checkingProperties.Campaign.

    If you already have one of these properties for your existing Adobe Analytics instance on the page (window channel,window.s.campaignetc.), the segment uses it as the default value. This allows you to easily set default values ​​for all your web pages, but still change them programmatically for each page if necessary.

  2. And youtimestamp optionanyTimestamp enabledoTimestamp Optional, the segment adds thetime stampAwindow.s.timestamp.Make sure this setting matches yoursin factTimestamp settings in Adobe Analytics for the same Report Suite ID.

  3. Checks if page view properties are mapped to Adobe Analytics custom variables, e.g.eVar,accessories, YhVar.

    Given the following mapping configuration:

    Segment Mapping for Adobe Analytics - Segment Documentation (4)Segment Mapping for Adobe Analytics - Segment Documentation (5)Segment Mapping for Adobe Analytics - Segment Documentation (6)

    When you enter the following page: of book({ Browser: 'chrome', search term: 'swim shorts', Section: 'swimsuits'});

    The segment sets the following properties for thewindowsObject:

    • window.s.prop1 = 'chrome'
    • window.s.eVar7 = 'Swim shorts'
    • ventana.s.eVar3is set to theURLthe page where the call was made (.bookpage()automatically sets aURLProperty)
    • window.s.here1 = 'swimsuit'
  4. Finally, Segment uses Adobe Analytics to clear the page view requestventana.s.t().

Conversion Variables - eVars

Custom conversion variables, also known as eVars, are Adobe's way of segmenting conversion success metrics into custom marketing reports. For more information, seeAdobe documentation on eVars and how to configure them.

You must set up an eVar mapping in your segment's target configuration to send eVars to Adobe on follow-up and page calls. When configuring the mapping, the list of eVars must be defined in the Adobe Analytics user interface. Map your Adobe Analytics eVar names to the segment property names you use in your segment events. Enter a segment property name on the left and an Adobe Analytics eVar number on the right. You can see the events and properties of your segment in your stream.

An example of eVar mapping in the segment target configuration UI should look like this:Segment Mapping for Adobe Analytics - Segment Documentation (7)


Merchandise event setup allows you to set eVars and events per product within the product chain and supports increment and currency events. This provides strong product chain support, which you can learn more the Adobe Analytics Components Guide.

According to the Adobe documentation, Segment formats theto the productsand[Category][Item][Quantity][Total][Incrementor][Commodity String]. The segment automatically assigns the product category, quantity, and total. He[Article]is the default product name. If you want to use the SKU or ID instead, you can change that using theProduct Identifier Configuration.

(Video) Create Analytics Segments for Activation and Reporting

The success event increment and chain-to-market are determined by your Adobe segment's target configuration. These are based on the segment event, the Adobe Analytics event, and the segment property. You do not need to select a booster for merchandising events at the product level. You can use the merchandising chain to send segment property values ​​to Adobe as eVars. Each eVar is separated from the next eVar by an a|.

The Segment Adobe Analytics Merchandising configuration is done as follows:

  • Looks up the name of the segment event if alanecall, or forproperty.event namewhen apage of bookFinancial support.
  • Maps to the Adobe event that will be sent as a currency or increment event.
  • Reads whether the event is scoped to product or event level.
  • Optional: sets a value for the event. This value is the increment or currency that is passed to Adobe. If you don't specify a value, Segment sends the event without one and Adobe understands it as an increment of1. If you configure a value and the value does not exist in thelaneopage of bookcall, Segment does not send the event to Adobe.
  • Map of the product eVars to establish for the product chain. This is only supported at the product level, as expected by Adobe Analytics.

use: Some events in the ecommerce spec do not use the "products" array and the product information is in the top level property object, e.g.product added. Be sure to specifyproperties.keyas segment key in the map by adding an eVar foradded product,removed product, Yproduct seen.

Let's take the following example:

Segment Mapping for Adobe Analytics - Segment Documentation (8)

The configuration in the example image above configures aorder completedThread event that sends Adobe Analytics:

  • event 1Ins.eventswith the passed value ofProperties.Increase.
  • evento2Andto the productswith the passed value ofProperties.Products.Price.
  • the value forProperties.Products.StatePriceIneVar1Andto the products.
  • the value forProperties.Products.CouponIneVar2Andto the products.


  • segment also, as this is a requirement for Adobe.
  • The segment is still mapped to the Adobe presetaddCase. view defaultE-Commerce-Spec-Events.
  • For example, Segment uses dot notation for product values.products.priceStatuslook up the properties for this value. This includes the product chain. So if you want a nested value in the products, you would setproducts.priceStatus.

After configuring the example mapping above, send the relevant event to Segment.

For example, in a Node.js environment, Segment sends:

 Analyst.lane('order completed', { number of order: '50314b8e9bcf000000000000', total: 30.00, revenue: 25.00, Shipment: 3.00, Tax: 2.00, Discount: 2,50, Coupon: 'hasbros', Split: 'American dollar', growth: 1, products: [ { ID: '507f1f77bcf86cd799439011', art not: '45790-32', Name: 'Monopoly: 3rd Edition', Preis: 34,99, Crew: 1, Category: 'games', price status: 'promotion', Coupon: 'MAY OFFERS' } ] });

Hes.eventsthe call goes throughkaufenYEvento1=1, Yto the productsgoes intoEvento2 = 34,99Yevar1=Promotion|evar2=MAYDEALS.

The resulting request payload for Adobe looks like this:

<Events>purchase, event1=1, event2</Events><Products>Games;Monopoly: 3rd Edition;1;34.99;event2=34.99;eVar1=Promotion|eVar2=MAYDEALS</Products>

Product Identifier Configuration

Adobe Analytics only accepts a single product identifier. Use this option in Settings to choose whether Segment sends the product name, ID, or SKU.

example of page

You can send merchandising events on page views. Send<Events>Andpage of book, you must use theThe integrationobject of passing aeventsString for Adobe Analytics. The segment merges the event configured within the configuration with the array passed in. The following example is passedadd, since this is not automatically assignedpage of book. of book({ Benutzer Identification: '098094356890', Fall: 'added product', Characteristics: { cart_id: '124efsdovnt4edvsldfpf', Product ID: '342039402fsl12njfs', art not: 'G-32', price status:'promotion', growth: I, Category: 'games', Name: 'The people of Catan', mercado: 'Kosmos', variant: 'Cities and Knights', Preis: 34,99, Crew: 1, Coupon: 'MAY OFFERS', Position: 2, URL: '', image url: '' }, The integration: { "adobe analytics": { "events": ["add"] } }, });

Custom Traffic Variables - Accessories

Custom traffic variables, also known as plugins, allow you to correlate custom data with specific traffic-related events in Adobe. For more information on accessories and how to configure them in the Adobe user interface, see the documentationHere. You can assign your segment properties to any of your Adobe Props in your target configuration.

Segment Mapping for Adobe Analytics - Segment Documentation (9)

You can send the property value as a string (for example,'beards') or as an array (['brady', 'edelman', 'blount']). By default, if you choose to send them as an array, Segment wires it up to be a pipe (|) delimited string before sending to Adobe (i.e.'brady|edelman|blount'). Watch theDocumentation on how to set a custom delimiterLearn more.

Segment Mapping for Adobe Analytics - Segment Documentation (10)

Listar variables - lVars

List variables are similar to eVars, except that you can send multiple values ​​for the same event. You can assign your segment properties to each of your list variables in your configuration. For more information about list variables and how to set them in the Adobe user interface, seelist vars documentation.

To represent multiple values ​​in a list, you can pass the property value as a comma-separated string (for example,'brady, edelmann, blount') or as an array (['brady', 'edelman', 'blount']). By default, if you choose to send them as an array, Segment adds it as a comma-delimited string before sending it to Adobe. For information on how to set a custom delimiter, seeDocumentation section to continue about custom delimiters.

custom delimiter

For list and prop variables, you can enter the property value as a comma-separated string ('brady, edelmann, blount') or as an array (['brady', 'edelman', 'blount']). You can set a custom delimiter to be added to the array before sending it to Adobe by typing one in thevariable listoaccessoriesConfiguration in the segment application. By default, if you don't specify a custom delimiter, the slice joins the properties in an array as a comma-delimited string.

Use:You must set the custom delimiter tobothin the Adobe Analytics dashboard and in the Adobe Analytics target settings for segments for each list variable and prop. Do this in the Adobe Analytics dashboard before configuring this mapping in the segment target settings.

The following example shows how to configure custom segment delimiter mapping for a list variable.Segment Mapping for Adobe Analytics - Segment Documentation (11)

When you send an event:

Analyst.lane({ Benutzer Identification: 'Usuario12345', Fall: 'event 1', Characteristics: { list_var1: ['Hola', 'Bump'] }});
(Video) Customer Segmentation Strategies & Best Practices In Adobe Analytics

Segment utilitylist_var1inhello|worldbefore sending it to Adobe. The XML request to Adobe contains<list1>Hello|World<list1>.

The hierarchy variable - hVars

Hierarchy variables reflect how clients can track "breadcrumbs" or "breadcrumb trails," which are a type of secondary navigation scheme that reveals a user's location on a website or web application. For more information, see the Adobe documentationhereVariables and how to set them.

Map your Adobe Analytics hVars to the property names you use in your segment's page views. Enter a segment property name on the left and an Adobe Analytics hVar number on the right. You can see your segment's page views and properties in your schematic.

Segment Mapping for Adobe Analytics - Segment Documentation (12)

context data variables

Context data variables allow you to define custom variables on each page that can read processing rules. For more information, see the Adobe documentationhow to use adobe analyticscontext dataand use processing rulesto complete the analysis variables from these data.

Segment automatically sends all event properties as contextual data about specific eCommerce events,book page(),Lane(), YScreen()Calls when you use a device mode ("packaging") target for Analytics.js or when you receive disaggregated events from alibraryserver. If you want to send additional context data from your context data object on your segment's payload, you can configure the context data variable mapping in your target configuration to tell the segment which context variables to send to Adobe as source data. context.

use: The context data value cannot be an object or an array, as this is not a data type accepted by Adobe Analytics.

For more information on contextual data settings for iOS and Android, seeSend custom properties sectionInSet up Adobe Analytics for mobile devices. For more information on setting context data for heartbeat events, seeCustom video metadata section.InHow to set up Adobe Analytics Heartbeat.

Segment Target Specific Options

The Adobe Analytics destination offers several ways to configure the behavior using destination-specific options. These are options defined in theThe integrationsection of your event payloads and not in the Segment app. To use these options, you must define them as values ​​of an object in the following property of your segment event payload:

The integration: { 'adobe analytics': { // insert options here... }}

Here is an example of alaneCall with him:

 Analyst.lane({ Benutzer Identification: '019mr8mf4r', Fall: 'get them all', Characteristics: { caught: 1738 }, The integration: { 'adobe analytics': { // Put custom options here... } } });

The following sections explain each of these options and what they do.


This option allows you to map specific Adobe events to individual segment events.

 Analyst.lane({ Benutzer Identification: '019mr8mf4r', Fall: 'get them all', Characteristics: { caught: 1738 }, The integration: { 'adobe analytics': { events: ['add', 'evento2'] } } });


This option allows you to assign events to IMS regions.

use: If you specify this, you must also define aMarketing Cloud Visitor ID.

 Analyst.lane({ Benutzer Identification: '019mr8mf4r', Fall: 'get them all', Characteristics: { caught: 1738 }, The integration: { 'adobe analytics': { Imregion: 'aamlh' } } });

Marketing Cloud Visitor ID

This option allows you to use a specific Marketing Cloud visitor ID (mcvid) with the event.

 Analyst.lane({ Benutzer Identification: '019mr8mf4r', Fall: 'get them all', Characteristics: { caught: 1738 }, The integration: { 'adobe analytics': { marketingCloudBesucher-ID: 'Usuario1234' } } });

visitor ID

This option allows you to assign a default visitor ID to the event.

 Analyst.lane({ Benutzer Identification: '019mr8mf4r', Fall: 'get them all', Characteristics: { caught: 1738 }, The integration: { 'adobe analytics': { visitor ID: 'Usuario1234' } } });
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Link Name, Link URL, Link Type

This option is only available if you are using a cloud connection mode (also called server-side). This option allows you to customize the link report parameters for link names, link URLs, and link types. The standardlink typeis in the segmentothis is a custom link. Forlink typeYou can also choose to passDomifor download and exit links. For more detailed information about sending link names, link names, link URLs, and link types using the integration object, see theAdobe Analytics Best Practices section.

 Analyst.lane({ Benutzer Identification: '019mr8mf4r', Fall: 'get them all', Characteristics: { caught: 1738 }, The integration: { 'adobe analytics': { link url: '', link type: 'mi', linkName: 'custom exit link' } } });


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